to indulge for a moment on the past decade, and just sit back to think of the so called extraordinary superpower that flashes ahead in front of us, it has come to me that, in reality, it is not so extraordinary as what some say.. some also say that it is extraordinarily scary, some even simplify it as a trend, but well, to really look into it, i doubt that it is, as us humans have had that urge to communicate and create communications since the dawn of time… so, is it really extraordinary?
is it extraordinary to have a culture wanting to breath out words? to some, it is…
or is it extraordinary to have a child speak words out in 1st crying breaths from birth?
is it not a fact that we tend to ignore words of wisdom when they are bluntly in front of us tapping our mind to wake up?
is it not a fact that we as humans have the blissful energy to confuse words that are intended to be directed at us, with words that we place as for a them?
is it really extraordinary to be a single with unique thoughts that are in need to burst out?
i do not think so!
so, is it really a superpower of extra ordinary breaths that are in need to speak out?
you can answer it, as to me, is it reality!
Advertising Agency: RKCR Y&R, UK Creative Director: Damon Collins Copywriter: Steve Moss Art Director: Jolyon Finch Planner: Emily James Business Director: Jo Bacon Account Director: Anita O’Shea Agency Producer: Claudio Gorini Production Company: Partizan Director: Matthias Hoene Editor: Joe Randell Cutler Producer: Miranda Johnstone Post-production: Prime Focus London Audio post-production: Sam Robinson @ Factory Music: Philip Glass. Mad Rush - solo piano version